1. What Personal Information We Collect

Device Information

When you visit our Site, we automatically collect certain information about your device and how you interact with the Site:

• Web browser type and version
• IP address
• Time zone
• Cookies and similar tracking technologies
• Pages or products you view
• Referring website or search terms
• How you interact with the Site (clicks, time spent, navigation patterns)

Purpose: To load the Site correctly, analyze usage patterns, improve our services, and assess the success of our marketing and advertising campaigns.

Source: Collected automatically through cookies, log files, web beacons, tags, and pixels.

Order Information

When you make a purchase or attempt to make a purchase through the Site, we collect:

• Name
• Billing address
• Shipping address
• Payment information (debit/credit card numbers, digital wallet details, or other payment methods)
• Email address
• Phone number
• Order history and preferences

Purpose: To process and fulfill your order, process payments, arrange shipping, provide order confirmations and invoices, communicate about your purchase, screen for fraud, and provide customer support.

Source: Collected directly from you during checkout and account creation.

Marketing & Communications Information

If you subscribe to our newsletter, loyalty program, or other marketing communications, we collect:

• Email address
• Name
• Preferences regarding marketing communications
• Purchase history
• Browsing behavior on our Site

Purpose: To send you promotional content, product recommendations, loyalty rewards, and service updates (only if you have opted in).

Source: Collected directly from you or through your interactions with our Site.

Customer Support Information

If you contact us, we may collect:

• Your name, email, and phone number
• Details of your inquiry or complaint
• Any other information you choose to provide
• Communications history with us

Purpose: To respond to your inquiries, resolve complaints, provide support, and improve our services.

Source: Collected directly from you when you contact us.

2. How We Use Your Personal Information

We use your personal information for the following purposes:

To Fulfill Your Orders

• Process payments
• Arrange shipping and delivery
• Issue order confirmations and invoices
• Handle returns and refunds
• Communicate order status updates

To Provide Services

• Maintain and manage your user account
• Verify your identity
• Provide customer support
• Respond to your inquiries and requests

Marketing & Promotions

• Send promotional emails, newsletters, and special offers (with your consent)
• Inform you about new products and services
• Invite you to events, surveys, and promotions
• Manage your loyalty program participation

Business Improvement

• Analyze how customers use our Site
• Understand trends and customer preferences
• Improve our products, services, and Site functionality
• Conduct market research
• Test and optimize user experience

Fraud Prevention & Compliance

• Detect and prevent fraudulent transactions
• Comply with applicable laws and regulations
• Respond to legal requests from authorities
• Enforce our Terms and Conditions

Legal & Legitimate Business Interests

• Maintain business records
• Protect our rights and interests
• Comply with financial, accounting, and tax obligations

3. Sharing Your Personal Information

We do not sell your personal information to third parties. However, we may share your information with:

Service Providers

We share your information with trusted service providers who help us operate the Site, process payments, fulfill orders, deliver products, and provide customer support. These service providers are bound by confidentiality agreements and are authorized to use your information only to the extent necessary to provide these services to us.

Business Partners

We may share information with our affiliate companies, partners, and related entities to provide you with products and services.

Marketing & Analytics

We work with digital analytics providers and marketing platforms to understand Site usage and deliver targeted advertising. We may share non-personally identifiable information with these partners. Where we share personally identifiable information, it is done only for purposes aligned with this Privacy Policy.

Legal Requirements & Dispute Resolution

We may disclose your information if required by law, court order, government agency, or regulatory authority. We may also share information to:

• Comply with legal obligations under Malaysian law
• Protect our rights, privacy, and safety
• Enforce our Terms and Conditions
• Investigate or resolve disputes

Business Transfers

If Coloures is involved in a merger, acquisition, bankruptcy, dissolution, or similar event, your personal information may be transferred as part of that transaction. We will notify you of any such change and provide you with choices regarding your personal information.

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your device that help us recognize you and remember your preferences.

Types of Cookies We Use

• Functional Cookies: Enable core functionality such as login, shopping cart, and payment processing
• Performance Cookies: Analyze how you use the Site to help us improve functionality and performance
• Marketing & Advertising Cookies: Track your browsing activity to deliver targeted advertisements and measure advertising effectiveness
• Analytics Cookies: Collect data about your interactions with the Site to generate usage reports and insights

Cookie Duration

• Session cookies expire when you close your browser
• Persistent cookies remain on your device for a specified period (ranging from 30 minutes to two years)

Managing Your Cookies

Most browsers accept cookies by default, but you can control cookie settings through your browser preferences. You can:

• Accept or reject cookies
• Delete existing cookies
• Set your browser to warn you before accepting cookies

Note: Disabling cookies may prevent certain Site features from functioning properly. For information on managing cookies, visit www.allaboutcookies.org.

Do Not Track

Our Site does not currently respond to "Do Not Track" browser signals. We recommend using your browser's privacy settings to control tracking preferences.

5. Behavioral & Retargeting Advertising

We use cookies, pixels, and similar technologies to deliver targeted advertising based on your browsing activity. We work with advertising partners to:

• Show you ads for products you've viewed on our Site when you visit other websites
• Deliver personalized marketing messages
• Measure the effectiveness of our advertising campaigns

Opting Out

You can opt out of interest-based advertising through:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance: https://optout.aboutads.info/

6. Email Marketing & Communications

If you have opted in to receive marketing communications from us, we will send you promotional emails, newsletters, and product updates.

Unsubscribing

You can unsubscribe from our marketing emails at any time by:

• Clicking the "Unsubscribe" link in any email we send
• Contacting us at hello@coloures.co with your request
• Updating your preferences in your account settings

We will process your request. Even if you unsubscribe from marketing emails, we will continue to send you transactional emails related to your orders and account.

7. Your Rights Under Malaysian PDPA

As a data subject, you have the following rights under the Personal Data Protection Act 2010:

Right of Access

You have the right to request access to the personal information we hold about you. We will provide this information within 21 working days of your request, subject to verification of your identity.

Right of Correction

If any of your personal information is inaccurate, incomplete, or out of date, you have the right to request correction or update. We will make reasonable efforts to correct any inaccuracies promptly.

Right of Deletion

You have the right to request deletion of your personal information, subject to certain limitations (e.g., when we are legally required to retain the data for tax, accounting, or legal purposes). We will advise you if deletion is not possible and explain the reasons.

Right to Withdraw Consent

Where your personal information is being processed based on your consent, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing before the withdrawal.

Right to Restrict Processing

You may request that we restrict or limit our processing of your personal information in certain circumstances.

To Exercise Your Rights

Please contact us at hello.coloures@gmail.com with details of your request. Please allow 21 working days for us to process your request. A nominal administrative fee may apply in accordance with Malaysian law.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Retention Guidelines

• Order Information: Retained as long as needed to fulfill your order, process returns/refunds, and comply with financial and tax obligations (typically 6–7 years)
• Marketing Information: Retained until you unsubscribe or withdraw consent
• Account Information: Retained while your account is active; after account deletion, we retain information as required by law or for legitimate business purposes
• Customer Support Records: Retained to resolve disputes and improve services
• Analytics Data: Retained in aggregated form for analysis purposes; personally identifiable data is typically retained for 12–24 months

Once your personal information is no longer needed, we will either delete it or anonymize it so it cannot be linked back to you.

9. Data Security

We take reasonable precautions to protect your personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction. Our security measures include:

• Secure socket layer (SSL) encryption for payment transactions
• Secure password protection for accounts
• Firewalls and other industry-standard security technologies
• Limited access to personal information by authorized employees and service providers only
• Regular security reviews and updates

Limitation of Liability

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data. You acknowledge that you provide personal information to us at your own risk.

10. Data Breach Notification

In the event of a personal data breach that results in significant harm to affected individuals, we will:

• Notify the Personal Data Protection Commissioner within the timeframe required under Malaysian law
• Notify affected individuals without undue delay through email, SMS, or other reasonable means using the contact details you have provided

We will provide information about the nature of the breach, steps you can take to protect yourself, and our remedial actions.

11. Third-Party Links

Our Site may contain links to third-party websites and services that are not operated by us. This Privacy Policy does not apply to these external sites. We are not responsible for the privacy practices or content of third-party websites. We recommend that you review the privacy policy of any third-party site before providing your personal information.

12. Children & Minors

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors without parental consent. If we become aware that we have collected information from a minor without proper consent, we will take steps to delete such information and terminate the minor's account.

If you are a parent or guardian and believe your child has provided us with personal information without consent, please contact us immediately at hello.coloures@gmail.com.

13. International Data Transfers

Your personal information may be stored, processed, and transferred within Malaysia and may be shared with service providers located in other jurisdictions. Where we transfer your information internationally, we ensure that appropriate safeguards are in place to protect your data in accordance with Malaysian law.

14. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post the updated policy on our Site with notice of the changes
• Notify you via email if the changes significantly affect how we handle your personal information

Your continued use of the Site following the posting of updated terms means you accept and agree to the changes. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email:
hello@coloures.co

16. Acknowledgment

By accessing and using our Site or by providing us with your personal information, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with any part of this policy, please discontinue your use of the Site.